pp 88-99

Question 1

External Environment

Answer 1

the factors beyond the control of the firm that influence its choice of direction and action, organizational structure, and internal processes

Question 2

Remote Environment

Answer 2

economic, social, political, technological, and ecological factors that originate beyond, and usually irrespective of, any single firm’s operating situation

Question 3

Technological Forecasting

Answer 3

The quasi-science of anticipating environmental and competitive changes and estimating their importance to an organization’s operations

Question 4

Ecology

Answer 4

the relationships among human beings and other living things and the air, soil, and water that supports them

Question 5

Pollution

Answer 5

Threats to life-supporting ecology caused principally by human activities in an industrial society

Question 6

Eco-Efficiency

Answer 6

Company actions that produce more useful goods and services while continuously reducing resource consumption and pollution