Power V Freedom test Flashcards
uses audiences ideals and values to promote credibility and likability. uses celebrities and other influential people to enforce reliability.
Ethos
uses logic and reason to back up claims, uses data and statistics to back it up
logos
uses emotions and feelings to appeal to the audience.
pathos
mild or neutral expression for a blunt one to adhere to social correctness or add humor or ironic understatement
euphemism
a brief account of a particular incident used to prove a point
anecdote
using the same pattern of words to show two or more ideas have the same level of importance. this creates clarity, balance, emphasis, and rhythm.
parallelism
a form of parallelism, it is the repetition of a word or group f words at the beginning of two or more back to back clauses or sentences. it stresses important ideas and creates emotional intensity.
anaphora
this is a speakers specific word choice. normally uses positive formal or informal charged language. they use words with strong connatations to appeals to their
diction / charged language
strongly contrasting ideas, expressed using parallel structure, are placed side by side
anthesis
- downsizing vs. firing everyone
-passed away
euphemism
trying to prove your friend is a bad driver by telling a story about how they ran a red light
anecdote
-i enjoy reading, cooking, and sleeping
-ambition inspired his journey. nature changed his destiny.
parallelism
- love comforts me. love sustains me. love makes me feel whole.
-this world can be brutal. this world can be unfair. this world can be beautiful, nonetheless
anaphora
regime and leadership have the same meaning, but regime has a negative connotation while leadership has a positive connotation
diction / charged language
- we have gone from the greatest heights of glory to the darkest depths of dishonor
-we notice things that dont work. we dont notice he things that do
anthesis
