Power Theorists

Question 1

Fairclough - power in spoken discourse

Answer 1

Unequal encounters between a power participant and a less powerful participant. Eg teacher and student

Question 2

Fairclough- power within the discourse

Answer 2

Power excercised by the choice of language eg formal register/sophisticated langauge eg. Epistemic modal verbs

Question 3

Fairclough- power behind discourse

Answer 3

The producers of a text have external power eg hierarchy, political, legal and ideological

Question 4

Fairclough-synthetic personalisation

Answer 4

Second person pronouns to create a relationship
S1- building relationships through personalisation (direct address)
S2- members resources to create an image (using ideologies)
S3- building the consumer (placing the reader in a desired position)

Question 5

Wareing 4 types of power

Answer 5

Instrumental - maintain authority
Influential - influence/persuade 
Political - police and poloticians
Personal - occupation and role
Social - class, gender, age, etc.