Power theories (Media Texts)

Question 1

Fairclough synthetic personalisation

Answer 1

First stage : building relationships through personalisation - imperatives and personal pronouns

Second stage: members resources to create an image - visual elements on the reader

Third stage: building the consumer - placing the text receiver in a position in relation to the advertiser

Question 2

Fairclough , power IN spoken discourse

Answer 2

Unequal encounters between a powerful and less powerful participants - teacher / student

Question 3

Fairclough , power WITHIN discourse

Answer 3

Power exercised by the choice of language (formal language/ sophisticated language / modal verbs)

Question 4

Fairclough, power BEHIND discourse

Answer 4

Producers have external power behiddn lingustic features - political

Question 5

Waering, different types ot power

Answer 5

Influential - persuade others to do something
Politcal - politicians and police
Personal - occupation / role
Social - class , gender, ethnicity

Question 6

Grammar

Answer 6

Inflections, patterns?

Question 7

Pragmatics

Answer 7

Turn taking?