Postmodernism And Digital Forms Of Communicaton Flashcards
1
Q
Postmodernist ideas on digital forms of communication
A
- globalisation and its shift to individuality and exploring one’s identity (e.g. social media)
- shared cultural norms and values lead to global hybrid styles (cu;rural diversity)
- hybridised global identity (personal identity mixed between local, traditional, global and modern)
- consumer choice increases (less distinction between classes)
- hyper reality: where people find it hard to distinguish between real life and digital reality
2
Q
digital forms of communication as a biography?
A
- no someone’s autobiography can constantly be updated e.g. on Facebook
- identity is not created both online and offline
- harder to removed mistakes online as every interaction is visible
- Elliot is pessimistic about the fragmented nature of identity online
- status updated can relief to peoples different feelings and actions on a daily basis
3
Q
Strengths of postmodernism
A
- explores both positive and negative effects (positive being it unites different cultures to bring about cultural hybridity, negative effects could be organisations surveillance and monitoring our behaviour e.g. shopping habits)
- pick and mix identities, whereby people can an choose how to press themselves online, supported by feminists as they give women opportunity to voice their opinions
4
Q
Weaknesses
A
- often fail to recognise digital divide (inequalities in access to technology) e.g. the poor or old dont have access to the internet
- dont consider cyber crime e.g. hacking and cat fishing
5
Q
Digital media and surveillance
A
- Foucault argues that surveillance is likely to become the most effective means of regulating behaviour and reducing crime in modern society
- people are controlled as their information is being collected e.g. cookies. Organisations use this to monitoring behaviour and collecting information e.g. shopping habits to enhance profits
