Post-feminism

Question 1

How is post-feminism understood 1?

Answer 1

an epistemological shift and backlash against second wave feminism (Gill 2007)

Question 2

How is post-feminism understood 2?

Answer 2

an end of feminism?

McRobbie 2009 = for feminist to be taken into account it has to be understood as having already passed away

Question 3

End of feminism?

Answer 3

Men are now disadvantaged?

• do not do as well educationally as women
• crisis of masculinity

Question 4

Post-feminism within media

Answer 4

link to commodity feminism: Gill 2007 states that The postfeminist citizen links meanings of empowerment and choice to material consumption

Question 5

Cultural sensibility - Gill 2007

Answer 5

• feminist ideas are represented and neutralised in the media at the same time
• representations of gender creates desires but also fears (link to empowerment of commodity feminism but also that it is a form of controlling the masses)

Question 6

What characterises this sensibility? Gill 2007 (4 factors)

Answer 6

1) the objectification of women to subjectification
2) individualism, choice and empowerment
3) the sexualisation of culture
4) the ‘make over paradigm’

Question 7

Changes to femininity

Answer 7

femininity is no longer a role. Femininity is now embodied. e.g. having a sexy body