POSC EXAM2 Flashcards
Public Opinion
values and attitudes that people have about issues, events, and personalities
Values (of Beliefs)
people’s basic orientations to politics
Political Ideology
a cohesive set of beliefs that form a general philosophy about government
Attitude (or opinion)
a specific view about a particular issue, personality, or event
Liberalism
Liberals are people who generally support
Governmental intervention in the economy
More economic equality
Expansion of federal social services
Greater concern for consumers and the environment
Conservatism
Conservatives are people who generally
Support the social and economic status quo
Are suspicious of efforts to introduce new political formulae and economic arrangements
Believe that a large and powerful government poses a threat to citizens’ freedom
Political Socialization
Process through which underlying political beliefs and values are formed
Political Decision Making
- Agents of socialization (family, education, race, ethnicity, sex, gender, socioeconomic status, social groups etc.) influences our views on the world.
a. Each works in different ways. We know they are important, but how so for each individual is complex. - Individuals rely on shortcuts from party leaders, friends, coworkers, the news, etc. to help make decisions quickly with little information.
- Once formed (largely before college age) individuals seldom change their political ideology and partisanship (they consistently vote for one party along the same ideological line).
a. Straight ticket voting (voting for the same party for each position) is therefore common. - Receive, Accept, and Sample (Zaller Approach) has a more active role for citizens to play in analyzing information and making conscious decisions politically.
- Lack of knowledge, efficacy, and participation leads to unhealthy democracy where not all participate or are even encouraged to participate.
Role of External Information
- The Media acts as either “watchdog” (critical lens of government) or “mouthpiece” (supporter of parties/politicians) that promote an ideology or view.
- Politicians utilize their public position to champion issues and causes to gain public support.
Media
Media are print and digital forms of communication that convey information to large audiences
Formats include:
Print: newspapers, magazines, and books
Broadcast: radio and television
Digital: websites, social media, and other online sources
among Internet users, three in four read news online
Broadcast Media
television, radio, or other media that transmit audio and/or video content to the public
Media Monopolies
the ownership and control of the media by a few large corporations
Selection Bias
polling error that arises when the sample is not representative of the population being studied, which creates errors in overrepresenting or underrepresenting some opinions
Purpose of Media
- Maintain a healthy democracy by keeping citizens well informed and critically watching government to prevent abuse and corruption.
Digital/Social Media
- Convenient, Recent, Depth of Analysis and Coverage, and Diversity all benefits of online media.
- Selection bias, unregulated content, for-profit business model, and rise of citizen/niche journalism consequences of online media.
a. Fuels partisan divide with users able to view content that is not critical of their views. - Online technology has made it easier to access information, yet harder to determine validity and unbiased nature of that information.
Media Monopolies
- Lack of unique content with only a handful of news sources owning all forms of media from broadcast to print.
- Profit driven media owners prefer moderate views to objective views to promote content and generate profit.
a. Leads also to framing, agenda setting, and priming with media attempting to persuade public opinion rather than report critically.
Sources of Content by Demographic
- Age a significant variable in determining how individuals receive their news.
a. Younger voters more likely to receive news online and through social media.
b. Older voters more likely to receive news through local stations and print sources.
c. Wealth similar to elderly variable
Traditional Political Participation
Various activities designed to influence government
(Voting, volunteering on a campaign, working for a political organization, contacting public officials, signing a petition)
Protest
participations that involves assembling crowds to confront a government or other official organization.
(Americans generally support or oppose protests based on cause and based on means)
Digital Political Participation
activities designed to influence politics using the Internet, including visiting a candidate’s website, organizing events online, and signing an online petition