Portrayal of Addiction in Media Flashcards
What did Griffiths find?
More lower class people participate in the lottery because they watch more tv than upper class. Market impact on gambling behaviour.
Which theory does media and addiction link with?
Social learning theory
How many scenes and films did Sulkunen look at?
140/61 scenes
47 films
What where Sulkunen findings?
Most films focused on positive defects of addiction. Contrasting fun of taking drugs with nature of everyday life.
What did Griffiths and Sulkunen use?
Content analysis
General evaluation of media in addiction?
Free will v determinism
Tv does not determine behaviour, it’s your choice if you decide to take up smoking
Reductionist
Correlation
How many films did Gungskera look at from how many years?
87 films
Past 20 years
In Gungskera study what % of cannabis, tobacco and drunken behaviour was portrayed in the films?
Cannabis = 8%
Tobacco = 68%
Drunken Behaviour = 32%
What was concluded from Gungskera study?
Portrayal tended to be positive and dangers of associated behaviours were not concluded.
What did Boyd disagree with?
That all films portray drugs sex and alcohol as a positive
How many adolescents did Sargent and Hanewinkel study?
4000
What was the aim of Sargent and Hanewnkel study?
To look at the effects of film portrayal of smoking
What method did Sargent and Hanewinkel do in their study?
Question the adolescents at the start of the study then again a year later
What were Sargent and Hanewinkel findings?
Those who had taken up smoking in the year gap had often cited that the influence of smoking in films was a contributory factor
What is a criticism of Sargent and Hanewinkel study?
Self report measures
