Porters Five Forces

Question 1

Threat of Substitution

Answer 1

High threat of substitution: Animal meat or other meat alternative options

Competitors are launching their own proprietary plant-based products

Question 2

Threat of Entry

Answer 2

Demand is increasing, we should expect to see new entrants chasing this expanding market opportunity ; The ability to reverse engineer their produce lowers the barrier to entry

Question 3

Threat of Powerful Suppliers

Answer 3

Supply chain is heavily dependent on a limited # of suppliers for key ingredients (Yellow Pea Protein)

These limitations allow suppliers to exert leverage

Question 4

Threat of powerful buyers

Answer 4

Increasing # of choices is giving buyers more power

New products emerge at lower prices

Price points play a large role in switching people from meat to alternatives

Question 5

Threat of Competition

Answer 5

Meat substitute market has became Hyper Competitive

Competitors like Impossible Foods and Tyson Foods are challenging the differentiation of BM

Their competitive advantage is threatened by these rivals offering a similar product to the same market