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POM REVIEWER > POM QUIZ REVIEWER > Flashcards

POM QUIZ REVIEWER Flashcards

1
Q

Defines as social and managerial process by which individuals and organizations obtain what they need and what the want

A

Marketing

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2
Q

all of following are accurate descriptions of modern marketing, EXCEPT which one?

A

Selling and advertising are synonymous with marketing

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3
Q

Can be offered to a market for attention

A

Product

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4
Q

Form of product that consists of activities, benefits, or satisfactions

A

Service

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5
Q

Human needs as shaped by individual personality and culture

A

Wants

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6
Q

Backed by buying power

A

Demands

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7
Q

Five step marketing process

A

The first four only

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8
Q

Final step in the marketing process

A

Capturing value from customers

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9
Q

Focuses on personal selling

A

Sales orientation

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10
Q

Following statements are correct

A

S1 and S2

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11
Q

Following is incorrect

A

Mission statement is the long term picture of the company

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12
Q

Evaluating the stakeholders close to the company

A

False

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13
Q

Directed to study the demographic, economic, natural…

A

True

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14
Q

Strategic planning helps the company to reach its tactical plans

A

False

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15
Q

They lack enough information of the right kind

A

True

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16
Q

Assess information needs

A

False

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17
Q

Process of planning, collecting, and analyzing data

A

True

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18
Q

Systematic design, collection, interpretation and reporting information

A

True

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19
Q

Steps in conducting marketing research

A

False

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20
Q

Having problems with defining the problem

A

True

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21
Q

Concentrate on keeping and improving relationships with existing customers

A

Relationship Marketing

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22
Q

Marketing no longer aims for__

A

Retention

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23
Q

Statements is incorrect

A

In customer retention, if the product was able to meet customers expectations, they will be satisfied and will order again

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24
Q

Strategy or process of building and maintaining profitable customer

A

Customer relationship management

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25
Q

Following statements is incorrect

A

All customers are worth a company’s marketing efforts

26
Q

Customers who are satisfied to your products will stay

A

Friends

27
Q

Consumer market is made up of which of the following?

A

All of the foregoing

28
Q

Sid started to notice certain disadvantages of his new motorcycle

A

Post purchase dissonance

29
Q

Buyers who consider different factors before making non routinary purchases

A

Personal consumers

30
Q

Four steps, in order, to designing a customer-driven marketing strategy?

A

Market segmentation, targeting, differentiation, and positioning

31
Q

Decided to localize its products and services to meet local market demands.

A

Geographic

32
Q

Caters to clothing, cosmetics, and toiletries markets, it is most likely using which type of segmentation?

A

Gender

33
Q

Baby boomers share common needs in music and performers.

A

Target market

34
Q

Targets several segments and designs separate offers for each one.

A

Differentiated

35
Q

Successful niche marketing relies

A

Greater knowledge of customers’ needs; special reputation

36
Q

Using concentrated marketing

A

large; one or a few niches

37
Q

Determines a product’s position

A

consumers

38
Q

Advantage by differentiating its products

A

Competitive

39
Q

Differentiated and positioned.

A

Value proposition

40
Q

Focuses on several commonalities among all consumers.

A

Undifferentiated marketing

41
Q

The purpose of idea generation is to create a

A

Large number; reduce

42
Q

JCO’ Donuts has just brainstormed a large number of ideas for adding new products

A

Idea screening

43
Q

Services are distinguished based on

A

Tangibility and Intangibility

44
Q

suitability, quality, price, and style.

A

Shopping products

45
Q

sales fall off and profits drop.

A

Decline

46
Q

stages in the PLC EXCEPT,

A

Adoption

47
Q

adds more customer value.

A

Core Benefit

48
Q

developing and delivering customer

A

Experiences

49
Q

firm faces a trade-off between high market share and high
current profit.

A

Growth

50
Q

anything that can be offered to a market for attention,

A

Product

51
Q

only element in the marketing mix that produces.

A

Revenue

52
Q

customer-oriented approach to pricing

A

Value-based pricing

53
Q

Pricing is the reverse process of

A

Cost-based pricing

54
Q

Product costs set a

A

Direct impact

55
Q

not applicable to all products and can only be utilized under certain market

A

Market skimming pricing

56
Q

perceives a customer as discounted amount

A

Psychological pricing

57
Q

Company follows a high-price, high-margin strategy

A

They will want to compete against canon

58
Q

The simplest pricing method is

A

Cost-Plus

59
Q

use price less to judge the quality of a product

A

Have experience with the product

60
Q

adverse effects EXCEPT

A

Giving pricing secrets away to competitors

POM REVIEWER (1 decks)

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