Politicians and the Press & New Media Flashcards
1
Q
Who was Howard Dean?
A
The Dean scream - in a campaign rally and his scream gave him a “bad/ immature” light
2
Q
What is the “flip-flop”?
A
When politicians don’t express an exact view on their stance/opinion. Reports catch them off guard when they can’t make up their minds on this
3
Q
Why is advertising important for candidates?
A
- they maintain control over the message
- ads can be very expensive
- different kinds of ads (image ads, issue ads and early bio ads)
- ppl can learn about candidates
- negative advertising is BIG
4
Q
Attentive Public Hypothesis
A
People who seek out online news are largely the same people who seek out news in more traditional forms.
5
Q
Polarization Hypothesis
A
People seek out information that confirms their views.
6
Q
Issue Public Hypothesis
A
People seek out information on issues that affect them personally.
