Points to Remember

Question 1

Points to remember in crafting survey questions

Answer 1

1. Keep the questionnaire as short as possible.
2. Ask short, simple, and clearly worded questions.
3. Start with demographic questions to help respondents get started comfortably.
4. Use dichotomous (yes/no) and multiple-choice questions.
5. Use open-ended questions cautiously.
6. Avoid using leading questions. Make your question ask for the other person’s
   opinion.
7. Pre-test a questionnaire on a small number of people.
8. Think about the way you intend to use the collected data when preparing the
   questionnaire.

Question 2

Keep the questionnaire as __________.

Answer 2

short as possible

Question 3

Ask _______, _______, _____________ questions.

Answer 3

short, simple, and clearly worded

Question 4

Start with ____________ to help respondents get started comfortably.

Answer 4

demographic questions

Question 5

Use _________ and _________ questions.

Answer 5

dichotomous (yes/no), multiple-choice

Question 6

Use _______ questions _________.

Answer 6

open-ended, cautiously

Question 7

Avoid using ________. Make your question ask for the ________.

Answer 7

leading questions, other person’s opinion

Question 8

Do not make it ______ what your own ________ is. This would be called a
__________

Answer 8

clear, opinion, biased question or a leading question

Question 9

A bad example would be. Fishing is a very cruel pastime. Do you agree? A better
question might be:

Answer 9

Do you think that fishing is a cruel pastime?

o Strongly agree
o Agree
o Neutral
o Disagree
o Strongly disagree

Question 10

________ on a small number of people.

Answer 10

Pre-test a questionnaire

Question 11

Think about the way you ____________________ when preparing the
questionnaire.

Answer 11

intend to use the collected data