PM Frameworks Flashcards
Learn more about different PM frameworks
What does AARRR stand for?
Acquisition, Activation, Retention, Revenue, Referral
Who developed the AARRR Pirate Metrics framework?
Dave McClure
What is the primary purpose of the AARRR framework?
To help startups and businesses measure and optimize customer behavior throughout the user lifecycle
What is the focus of the Acquisition metric in AARRR?
How do users find you?
Name three key metrics for Acquisition.
- Website visits
- App downloads
- Cost per acquisition (CPA)
What does the Activation metric assess?
Whether users have a great first experience
List two key metrics for Activation.
- Onboarding completion
- Trial conversion rate
What is measured by the Retention metric?
How often and how long users continue using your product
Provide two key metrics for Retention.
- Churn rate
- Daily active users (DAU)
What does the Revenue metric focus on?
How do you make money?
List two key metrics for Revenue.
- Average revenue per user (ARPU)
- Lifetime value (LTV)
What is the purpose of the Referral metric?
To measure how many users recommend your product to others
Name two key metrics for Referral.
- Net Promoter Score (NPS)
- Referral rate
True or False: AARRR helps identify bottlenecks in the customer journey.
True
What does AARRR provide for growth experiments?
A clear structure
How does AARRR align business goals?
By aligning product, marketing, and business goals
