PLANNING Flashcards
is top-level planning, which involves
making decisions about the organization’s long-term goals.
Strategic Planning
is middle level management planning
which refers to procedures and transformation of strategic
goals/plans with specific goals.
Tactical Planning
is a lower level management
planning which involves routine tasks repeatedly done by the
firm’s lower level units.
Operational Planning
PLANNING AT DIFFERENT LEVELS IN THE FIRM:
Strategic Planning
Tactical Planning
Operational Planning
FUNCTIONAL LEVEL:
Corporate Level/Strategy
Business/Competitive Level Strategy
Operational Level Strategy
Relates to the overall scope
of the organization, its structures and financing and the
distribution or resources between its different constituent parts.
Corporate Level/Strategy
Refers how the
organization competes in a given market its approaches to
product development and to customers
Business/Competitive Level Strategy
It is concerned with how
the various sub units marketing, finance, manufacturing and so
on contribute to the higher level strategies.
Operational Level Strategy
Who said this: “Planning is deciding in advance
what to do, How to do it, when to
do it, and who is to do it”
Koontz and o’ Donnell
It’s a long term plan
Strategic Planning
It’s a long term plan
Strategic Planning
Middle term plan
Tactical Planning
Work of the workers
Operational planning
It focuses to the company
Corporate Level/Strategy
How to market the business
Business/Competitive Level Strategy
