Planned Vs Emergent Strategy

Question 1

What is a planned strategy

Answer 1

Rigid strategy planned in advanced based on:

• corporate objectives
• planned by board of directors

Question 2

What tools might be used for planned strategies

Answer 2

• porters 5 forces/ generic strategy

‘strategy should be owners by leaders based on analysis’

Question 3

What is an emergent strategy

Answer 3

When a business adapts their strategy depending on external environment to avoid strategic drift

Question 4

How should small and large businesses use ES

Answer 4

Small: ES should be the only way they should operate
Big business: should use it if
- the original strategy is not working
- It no longer makes sense

Question 5

Pro of ES

Answer 5

• removes pressure to be right = use human instincts = ^ creativity = ^ innovative culture

Question 6

Limitations of using ES

Answer 6

• no preparation for issues (lack time and resources)

- competition may be too far ahead