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Managment of Marketing > Place > Flashcards

Place Flashcards

1
Q

what is place

A

place is how a consumer accesses a product

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2
Q

what is channel of distribution

A

Manufacturer- who makes it
Wholesaler-buys from manufacturers and sells to retail
Retailer- to the public
Consumer-buys product

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3
Q

what is direct channel of distribution

A

manufacturer to consumer

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4
Q

what is a short channel of distribution

A

manufacturer to retailer to consumer

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5
Q

what is traditional channel of distribution

A

manufacturer to wholesaler to retailer to consumer

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6
Q

what is the positive impacts of manufacturers to wholesaler

A
  • bulk buys so saves manufacturers making small delieveries

- costs are reduced as bigger orders

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7
Q

what are the negative impacts of wholesaler to retailer

A
  • loss of control over how product is presented in the warehouse
  • less profits as both manufacturers and wholesaler must make a profit
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8
Q

what are the positive impact of wholesaler to retailer

A
  • wholesaler break product down into smaller sizes so retailer can buy the amount they need
  • wholesalers provide market research data to retailer about items
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9
Q

what are different retailers

A 
high street outlet
mobile
temp
e-commerce
mail order
personal selling
direct mail
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10
Q

what is high street outlet

A

independent store, chain store, discount store, pop up shop

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11
Q

what are the benefits of high street outlets

A
  • often have consumer loyalty so regular sales garunteed
  • trained staff know products better
  • customers can see and touch before buying
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12
Q

what are the disadvantages of high street outlets

A
  • cost of running branch network
  • rent in city is higher than those out with the city
  • inconvenience of getting deliveries go the city
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13
Q

what is a mobile retailer

A

things like the tech in livingston, farmer market, fish man

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14
Q

what are the positives of mobile retailers

A
  • increase brand awareness
  • less expensive as lower running than a branch
  • flexible as can target big events like TRNSMT
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15
Q

what are the negatives of mobile retailers

A
  • only available to stock limited range of items
  • narrow target market
  • rivals set up in the same location
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16
Q

what are temp retailers

A

pop up shops that are there for a limited time

17
Q

what are the positives of a temp retailer

A
  • consumer interest is increased as outlet is time limited
  • good for seasonal times
  • no long term commitment
18
Q

what are the negatives of a temp retailer

A
  • consumers may return and the shop be gone
  • hard to recruit staff as jobs are temp
  • hard to contact if no permanent address or number
19
Q

what is e/s/m-commerce

A

a range of goods and services available on a website

20
Q

what are the advantages of e/s/m-commerce

A
  • popular as it saves time and hassle
  • zoom, tilt and rotate function
  • a regular shopping basket can be made
21
Q

what are the disadvantages of e/s/m-commerce

A
  • more sales returns as you can’t try the product

- consumers could be worried about buying on a website incase of scams etc

22
Q

what is mail order

A

selling to consumers through a catalogue or by filling in a form in a magazine or paper

23
Q

what are the advantages of mail order

A
  • possible to target market
  • good customer service provided by experts with helpline
  • home shopping allows time to make more informed purchases
24
Q

what are the disadvantages of mail order

A
  • can put people off as they prefer to try on product
  • ads must be very detailed
  • publication costs can be high if ads need to be large
25
Q

what is personal selling

A

promotes product through personal contact like kitchen buying

26
Q

what are the advantages of personal selling

A
  • experts provide good advice to help make decisions
  • tailored products which increase satisfaction
  • personal recommendations and feedback used in marketing
27
Q

what are the disadvantages of personal selling

A

-hard to sell, as people are put off door to door selling. bad image

28
Q

what is direct mail

A

personalised to you promotional letters to home or work

29
Q

what are the advantages of direct mail

A
  • can target market more likely to generate sales

- feeling of personalisation

30
Q

what are the disadvantages of direct mail

A
  • our of date mailing list, have cost but no sales

- junk mail

31
Q

what does the channel of distribution or retailer chosen depend on?

A
  • target market
  • legal restrictions, drugs/fags
  • market size

Managment of Marketing (7 decks)

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