PinakaFinal Flashcards
A process by which two or more persons exchange ideas, facts, impressions in way that each gains a common understanding of the meaning, content and use of message
COMMUNICATION
Communication is a purposeful process, which involves _______, _____, ____ and ______.
sources, messages, channels and receivers
The interchange or transfer of message, feelings and information between two
persons or more than two persons
COMMUNICATION PROCESS
A sender (encoder) encodes a message then using a medium/channel sends it to the _________ who decodes the message and after processing information, sends back appropriate ______ using a medium/channel.
receiver (decoder), feedback/reply
also known as the “rhetorical triangle” or as the “speaker-audience message” model
ARISTOTLE’S MODEL OF COMMUNICATION
In Aristotle’s Model of Communication, what are the three main elements?
Speaker, Audience, Message
the person who is delivering the message. (Based on AMOC)
Speaker
responsible for creating and delivering the message effectively and this includes not only the words but also the delivery style, tone and body language
Speaker
group of people who receive the message and considered as essential part of
the communication process
Audience
the speaker needs to understand the audience’s _____, _____, _____ and _______ to effectively communicate the message
needs, interests, beliefs and values
The content of what is being communicated and should be clear, concise and persuasive.
Message
the message should be crafted with the
______ in mind to ensure that it is relevant and engaging
audience
What are the elements of communication?
Ethos - Credibility
Pathos - Emotion
Logos - Logic
It is the process of the speaker establishing his credibility about the subject he’s talking about
ETHOS = “credibility”
______, ______, ______ of the author, writer persuades the audience
character, credibility, reputation
emotional appeal of a message
PATHOS = “emotion”
can be conveyed through various elements of communications, such as tone of voice, facial expressions, body language and the use of vivid language and imagery
PATHOS = “emotion”
logical or rational appeal of a
message
LOGOS = “logic”
Logos can be seen as the _______ or ________ behind a message and it is often used to appeal to the audience’s sense of logic or reason
argument or reasoning
LEVELS OF COMMUNICATION
EXTRA PERSONAL COMMUNICATION
INTRAPERSONAL COMMUNICATION
INTERPERSONAL COMMUNICATION
ORGANIZATIONAL COMMUNICATION
MASS COMMUNICATION
the way of communication in which a human interacts with other species or nonliving objects
EXTRA PERSONAL COMMUNICATION
communication with the own self or an act of imagination and visualization and even recall and memory
INTRAPERSONAL COMMUNICATION
a method of communication that helps
every person to communicate with himself
or herself
INTRAPERSONAL COMMUNICATION
process by which people exchange information, feelings and meaning through verbal and non-verbal messages
INTERPERSONAL COMMUNICATION