Phase 1

Question 1

Significance of learning Media and Society

Answer 1

1.Comprehend role of media in representation
2. Knowledge of how media operates
3. Knowledge on how media products are made
4. To comprehend how audience are handled

Question 2

Society

Answer 2

An aggregate of people living together in a more or less ordered community

Question 3

Characteristics of modern media

Answer 3

1. Large numbers of people are reached
2. Are often modal
3. Technology is employed
4. Industrial co-operation

Question 4

Elements of media

Answer 4

1. Media products
2. Media representation
3. Media industries and institutions
4. Media technology

Question 5

Characteristics of society

Answer 5

1. Likeness
2. Reciprocal awareness
3. Reciprocity
4. Difference among people
5. Interdependence
6. Co-operation

Question 6

Context of society

Answer 6

1. Time of production
2. Language
3. Nationality
4. Organizations
5. Government regulations

Question 7

Context

Answer 7

Refers to the all of the natural and cultural aspects and social aspects of an environment that helps shape the final meaning of a text

Question 8

Characteristics of genres

Answer 8

1. Steps by step structure
2. Development of cultural context
3. Can change because they rely on culture
4. Are influenced by technology

Question 9

Components of social context

Answer 9

1. Subject matter
2. Role and relationships
3. The mode and medium

Question 10

Media text

Answer 10

Refers to the products of the media which are used to communicate given messages

Question 11

Characteristics of media text

Answer 11

1. They area unit of meaning that is completely in some-way
2. Created through selection
3. Said to be constructed rather than ‘natural’

Question 12

Questions involving media text

Answer 12

1.Whose version is presented
2. Who is being left out
3. Why is it told this way
4. Whose interest are being served

Question 13

Factors affecting meaning of text

Answer 13

1.Life experiences
2. Gender
3. Race
4. Class
5. Culture
6. Context
7. Age groups

Question 14

Ways representation works

Answer 14

1. Composed of repeated elements
2. Invited to either identify with representation
3. Media makes categories of people and events
4. Representation contains a point of view
5. Representation has a mode of address; there are assumptions

Question 15

Questioning representation

Answer 15

1. Who made the program?
2. What are the purposes?
3. Who benefits from the representation/ Whose point of view is supported?
4. Whose point of view is not considered?
5. Whose point of view is not considered/ Who or what is not being shown?

Question 16

Stereotypes

Answer 16

An exaggerated representation mass produced that seems to have an established pattern

Question 17

Positive functions of stereotypes

Answer 17

1. Provides insights into issues and events
2. Acts as a simplified representation
3. Some stereotypes are dangerous
4. Are a source of media context
5. Help to predict people, events, behaviours

Question 18

Negative functions of stereotypes

Answer 18

1. Are an extreme form of representation
2. Are excessive
3. Are judgemental
4. Are abusive
5. Lazy way of looking at issues, events
6. They show proper imbalance in communities

Question 19

Audience

Answer 19

Refers to diverse aspects, originally an audience of spectators of some kind such as sports, events and theatres

Question 20

Media audience’s difference

Answer 20

1. Location of media audiences
2. Audience’s for a particular medium text or genre
3. Audience’s maybe a product of a particular product or technology
4. Audience’s loan is defined by size as being different from all other audiences.
5. Being a member of a media audience is at least a possible sign of citizenship
6. Are multiple

Question 21

Types of audience

Answer 21

1. Active audience
2. Targeted audience
3. Vulnerable audience
4. Expert audience

Question 22

Characteristics of audiences

Answer 22

1. Audiences are complex
2. Audiences are diverse
3. Audiences are fluid; may change unexpectedly
4. Audiences are dynamic different and unique
5. Audiences are multiple

Question 23

Studies on media

Answer 23

1. Hypodermic syringe
2. Cultivation studies
3. Uses and gratification studies

Question 24

Institutions are different from media in the following ways

Answer 24

1. Media carry all the type of knowledge
2. Are open to all members of the society
3. Relationship between sender and receiver is complex
4. Reaches more people for longer over a lifetime than institutions

Question 25

Features of media institutions

Answer 25

1. They are profit takers 2. They support the powerful 3. Media tends towards monopoly 4. Media is all about diversification 5. Media sells audiences as products

Question 26

Questioning Media text

Answer 26

1. Whose version is being presented? 2. Who is being left out? 3. Why is told this way? 4. Whose interest is being served? 5. Whose story is being told?