pharmacy

Question 1

What is conformity?

Answer 1

A type of social influence defined as ‘yielding to group pressures’

Conformity can involve changes in behavior or opinion due to real or imagined pressures.

Question 2

What are the two types of pressure that can influence conformity?

Answer 2

• Real pressure
• Imagined pressure

Real pressure involves consequences for conforming, while imagined pressure has no consequences for not conforming.

Question 3

Who proposed the three types of conformity?

Answer 3

Kelman

Kelman’s framework categorizes conformity into internalisation, identification, and compliance.

Question 4

Define internalisation in the context of conformity.

Answer 4

Making the beliefs, values, attitude, and behaviour of the group your own

This is the strongest type of conformity and often results from informational social influence.

Question 5

What is identification regarding conformity?

Answer 5

Temporary/short term change of behaviour and beliefs only in the presence of a group

This is a middle level of conformity.

Question 6

What does compliance mean in the context of conformity?

Answer 6

To follow other people’s ideas to gain their approval or avoid disapproval

This represents the lowest level of conformity, where an individual’s change of view is temporary.

Question 7

What is informational social influence?

Answer 7

When someone conforms because they want to be right and look to others for the correct answer

This often leads to internalisation and occurs when individuals lack knowledge or expertise.

Question 8

Provide an example of informational social influence.

Answer 8

A person following the direction of the crowd in an emergency

They may not know where they are going but assume others do.

Question 9

What evidence supports the concept of informational social influence?

Answer 9

Fein et al. asked participants to vote after seeing others vote differently, leading most to change their minds

This demonstrates how the desire to be ‘correct’ influences conformity.

Question 10

Define normative social influence.

Answer 10

When someone conforms because they want to be liked and accepted by a group

This often occurs to avoid the embarrassment of disagreeing with the majority.

Question 11

Provide an example of normative social influence.

Answer 11

A person starting to smoke because they are surrounded by others who smoke

This illustrates the desire for acceptance and approval from peers.