PESTLE factors

Question 1

Political

Answer 1

Competitive policy
Industry regulation
Govt. spending & tax policies
Business policy & incentives

Question 2

Economic

Answer 2

Interest rates
Consumer spending & income
Exchange rates
Economic growth (GDP)

Question 3

Social

Answer 3

Demographic change
Impact of pressure groups
Consumer tastes & fashion
Changing lifestyle

Question 4

Technological

Answer 4

Disruptive technologies
Adoption of mobile technologies
New production processes
Big data and dynamic pricing

Question 5

Legal

Answer 5

Employment law
Minimum/ Living wage
Health & safety laws
Environmental legislation

Question 6

Ethical / Environmental

Answer 6

Sustainability
Tax practices
Ethical sourcing (supply chain)
Pollution & carbon emissions

Question 7

EXAMPLES

Answer 7

P- controversy over phone security & terrorism
E - economic slow in China
S - immigration
T - investment in innovation by competitors
L - global crackdown on tax avoidance
E - ethical sourcing & treatment of suppliers