What are pest factors
The external environment that effect businesses pest stands for:
Political- gov actions
Economic
Social
Technological
Example of political factors
Government actions like regualting competition, taxation, corruption and business policies (red tape)
4 gov macro objectives
1.Control inflation- 2%
2.Stimulate economic growth- increase in GDP
3.Increase employment
4. Poaitive trade balance (x-m)
What is a fiscal policies
Government - increase spending or cut tax rates