Persuassive Techniques (Effect)

Question 1

Pathos

Answer 1

Appeals to the audience’s values/beliefs.

Question 2

Ethos

Answer 2

[Person] is an expert and therefore trustworthy.

Question 3

Logos

Answer 3

Appeals to the logical mind

Question 4

Anecdote

Answer 4

• Gives a human face to facts and figures.
• Encourages audiences to see an issue from a unique or different perspective.

Question 5

Statistics and Data

Answer 5

• Provides evidence for the writer’s contention.

Question 6

Reason and Logic

Answer 6

• Gives writer’s contention credibility due to its objectivity.
• Can consider opposing viewpoints and argue against them.

Question 7

Repetition

Answer 7

• Emphasises its importance.

Question 8

Metaphors and Similes

Answer 8

• Helps the audience understand and relate to your argument.
• Evokes emotions in the reader that match those of the writer.
• Evokes vivid imagery and makes the point more memorable.

Question 9

Hyperbole

Answer 9

• Makes a point more forceful.
• “Worst-case” scenarios play on the reader’s fears.

Question 10

Alliteration

Answer 10

• Creates emphasis.
• Helps to create memorable phrases that stay in the reader’s mind.

Question 11

Call to Action

Answer 11

• Empowers the reader to create the change that the writer has been advocating for.

Question 12

Testimonial

Answer 12

• Connects with your audience on an emotional level.
• Builds credibility and trust.

Question 13

Contrast and Comparison

Answer 13

• Highlights the advantages of the author’s position or the shortcomings of opposing views.

Question 14

Sarcasm/Irony

Answer 14

• Provides a more engaging tone.
• Evokes emotion.

Question 15

Rhetorical Question

Answer 15

• Used to engage the audience by addressing them directly and provoking thought.
• Positions readers to agree by assuming their answer will be the same as the writer’s.

Question 16

Inclusive Language

Answer 16

• Makes the reader feel included and that their view matters.
• Encourages reader to agree, since the view is apparently shared by the group as a whole.

Question 17

Emotive Language

Answer 17

• Positions the reader to react emotionally rather than rationally.
• Leads the reader to share the writer’s feelings on the subject.

Question 18

Generalisation

Answer 18

• Appeals to commonly held prejudices and attitudes.
• Positions reader to judge others according to stereotypes.

Question 19

Analogy

Answer 19

• Explains complex points in more familiar terms.
• Makes contentions look simple and obvious.