persuasive techniques (why)

Question 1

Alliteration

Answer 1

Gains attention and adds emphasis, often used in headlines

Question 2

Anecdote

Answer 2

Positions readers to respond emotionally (fear/pleasure) & rings true so positions to take notice and accept info

Question 3

Appeal to Authority

Answer 3

Reassures reader that writer’s viewpoint is shared by someone with expert knowledge

Question 4

Appeal to common sense

Answer 4

Pressures reader to agree by implying anyone who disagrees lacks practical intelligence

Question 5

Appeal to family values

Answer 5

Leads reader to view traditional nuclear family as the most desirable kind of family

Question 6

Appeal to fear and insecurity

Answer 6

Persuades reader to believe writer has their best interests at heart by wanting to protect them

Question 7

Appeal to hip-pocket nerve

Answer 7

Incites strong emotions, anger at being overcharged/bcos money is being misused

Question 8

Appeal to tradition and customs

Answer 8

Encourages readers to resists change and to feel that links with the past need to be retained

Question 9

Appeal to loyalty and patriotism

Answer 9

Positions the reader to agree with (and possibly take part in) actions that will benefit the nation or the group

Question 10

Appeal to sense of justice

Answer 10

Positions reader to agree that punishment should fit the crime

Question 11

Attacks and praise

Answer 11

positions readers to think badly or nicely of the person/thing and therefore to dismiss or accept their ideas or viewpoint

Question 12

Cliches

Answer 12

Reassure the reader through a familiar expression that can position the reader to accept an idea because they are lulled into an uncritical mindset

Question 13

Colourful language

Answer 13

Memorable image, catching reader’s interest and take a strong positive/negative view of subject

Question 14

Connotations and loaded words

Answer 14

Associated meanings of words arouse feelings and attitudes that position the reader to like/dislike, accept/reject an idea

Question 15

Emotional appeals

Answer 15

Provoke an emotional response, bypassing reason and logic.

Question 16

Emotive language

Answer 16

The reader is positioned to react emotionally and agree with the writer’s viewpoint before reason even comes into play.

Question 17

Evidence (stats, graphs, diagrams)

Answer 17

Positions the reader to view the writer’s argument as more convincing because it appears to be objective and reliable.

Question 18

Exaggeration, overstatement, hyperbole

Answer 18

Exaggeration positions the reader to respond emotionally and so be more likely to accept or reject a viewpoint.

Question 19

Generalisation

Answer 19

Appeals to commonly held beliefs, prejudices, views & positions to regard/judge others in a stereotyped way

Question 20

Inclusive language

Answer 20

Positioned to agree as it fills desire to belong to a group and includes reader

Question 21

Imagery

Answer 21

Creating visual image in mind adds impact to statement and understand the point clearer

Question 22

Irony

Answer 22

The reader is positioned to share in the writer’s ridicule

Question 23

Rhetorical question

Answer 23

Suggests that the answer is self-evidence and therefore the reader must agree with it & directly addresses reader to engage agreement

Question 24

Metaphor and simile

Answer 24

Striking memorable image - more witty and engaging impacting emotions tosupport writer’s viewpoint

Question 25

Pun

Answer 25

Grabs the reader’s interest and attention, especially through the use of humour

Question 26

Repetition

Answer 26

Increases the impact of a main point or key term & produce more urgent tone encouraging agreement