Persuasive Techniques Test Flashcards
Adjective
A word used to describe something
Adverb
A word that has an impact on the doing word
Alliteration
Repetition of a certain word
Appeals
Targeting a particular emotive response
Anecdote
A short story to prove a point
Cliche
A common saying
Emotive Language
Using language to provoke emotion
Colloquialism
A word or phrase common to a particular country
Connotations
A word that has other feelings attached to it
Direct Address
Addressing someone by name or title
Ethos
Highlights Credibility
Evidence
Using facts, research, or statistics to prove your point of view
Hyperbole
Emphasizes the ideas by overstressing the main point
Inclusive Language
Directly addressing the reader as a member of a group
Imagery
Descriptive writing to create an image in the reader’s mind
Metaphor
A subconscious comparison technique
Pathos
Purposefully evoking emotions
Power of Three
Talk about the other person three times as often as you talk about yourself
Pun
A comedic play on words
Rhetorical Question
A question that implies an answer
Simile
A comparison where one thing is like another
Statistics
Facts and figures
Undermine
To put down the opponent or competition.