Persuasive Techniques Test Flashcards

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1
Q

Adjective

A

A word used to describe something

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2
Q

Adverb

A

A word that has an impact on the doing word

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3
Q

Alliteration

A

Repetition of a certain word

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4
Q

Appeals

A

Targeting a particular emotive response

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5
Q

Anecdote

A

A short story to prove a point

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6
Q

Cliche

A

A common saying

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7
Q

Emotive Language

A

Using language to provoke emotion

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7
Q

Colloquialism

A

A word or phrase common to a particular country

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7
Q

Connotations

A

A word that has other feelings attached to it

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8
Q

Direct Address

A

Addressing someone by name or title

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8
Q

Ethos

A

Highlights Credibility

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9
Q

Evidence

A

Using facts, research, or statistics to prove your point of view

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10
Q

Hyperbole

A

Emphasizes the ideas by overstressing the main point

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11
Q

Inclusive Language

A

Directly addressing the reader as a member of a group

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12
Q

Imagery

A

Descriptive writing to create an image in the reader’s mind

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13
Q

Metaphor

A

A subconscious comparison technique

14
Q

Pathos

A

Purposefully evoking emotions

15
Q

Power of Three

A

Talk about the other person three times as often as you talk about yourself

16
Q

Pun

A

A comedic play on words

17
Q

Rhetorical Question

A

A question that implies an answer

18
Q

Simile

A

A comparison where one thing is like another

19
Q

Statistics

A

Facts and figures

20
Q

Undermine

A

To put down the opponent or competition.