Persuasive Techniques in Advertising Flashcards
An appeal to emotion
Pathos
an appeal to logic or reason 75% of your vitamin C is in orange juice
Logos
an rappel to credibility or character (famous people)
Ethos
the suggestions that using a product puts the user ahead of the times
avante garde
used to suggest a positive meaning without actually really making any guarantee This dish soap might clean the dishes spotless
weasel words
the suggestion that some almost miraculous discovery makes the product exceptionally efective
magic ingredients
the suggestion that purchasing this product shows your love of your country
Patriotism
positive words images and ideas are used to suggest that the product being sold is also positive
People wearing sweaters that keep them warm
transfer
the suggestion that the product is paraitical product of good value for ordinary people
plain folks
the suggestion that the use of the product makes the customer part of an elite gorup with a luxurious and glamorus lifestyle
snob appeal
this offers you something extra
Bribery
the suggestions that you should join the crowd or be on the winning side by using a product
bandwagon
