Persuasive Techniques Flashcards
Rhetorical Questions:
Rhetorical questions are questions that do not require answer and are asked for effect only.
Evidence:
Using evidence is very persuasive as it makes the reader see the author as knowledgeable and the argument as more logical or reliable.
Cause and effect:
arguments may claim there is a cause and effect relationship when really there is just a relationship and other factors should be considered.
Connotations:
The connotation is the emotional meaning associated with the word.
Analogy:
Analogy is a form of reasoning which compares one thing with another in order to make a particular point.
Generalisations:
Make sweeping statements about a whole group, based on only one or two members of that group.
Humor:
Humor, such as puns, irony, sarcasm, satire and jokes can be persuasive by dismissing opposing views, providing a more engaging and friendly tone, and
sway an audience by having them enter into the joke.
Jargon:
By using specialised terms, the author can persuade the audience that they are an expert.
Formal Language:
Formal language can make the author sound knowledgeable while removing emotion from the issue.
Repetition:
By repeating letters, words and phrases the author can reinforce an argument and ensure that the point of view being made stays in an audience’s mind.
Hyperbole:
The use of hyperbole emphasizes points by exaggerating. lt can be used to mock opposing opinions, as a shock tactics technique, or an appeal to fears
Alliteration and Assonance:
The repetition of initial consonant sounds {alliteration)
or vowel sounds (assonance) adds emphasis to major points and makes them more memorable.
lmagery and Figurative Language:
Use of figurative language, metaphor and simile
can paint a word picture for audience, making the point visually and by comparison, or appeal to emotions.
lmages:
lmages can also be used to persuade the reader, either independently or used with an article.
