Persuasive Techniques Flashcards
Memorise 5 of at least 17 percussive techniques
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Alliteration p
Designed to add emphasis to a key idea or argument.
Anecdotes p
Encourages the reader to respond to an argument in a way based on their personal feelings instead of an impartial objective way that doesn’t take into account their own personal feelings.
Attacks p
Aims to undermine the authority of the opposing argument and or person putting forward that argument.
Cliches p
Appears to our general sense of what seems true and also taps into social stereotypes and racial prejudices which are familiar.
Connotations p
To play on the readers feelings and make them feel that whatever the issue is, it is horrible and should/should not be done that way based on authors feelings.
Reason and logic p
Designed to make the write appear fair, moderate and reasonable.
Hyperbole p
Designed to create a dramatic impact, thus producing a stronger response form the reader.
Emotive appeals p
Plays on feelings, desires, needs and prejudices of the reader.
Emotive language p
Engages the reader to its friendly tones. IS often used in conjunctions with an appeal to family, community or patriotism.
Evidence
Used to reinforce or support the accuracy of a major point related to the contention.
Generalisations p
Creates associations in the readers mind by pointing out similarities.
Pun p
Intended to amuse or entertain the reader and or show the cleverness or intelligence of the writer.
Repetition p
Designed to add emphasis and prominence to a key idea or argument. Helps the reader remember a key point.
Inclusive language p
Helps the reader feel familiar with the material being presented. It makes them realised that they are involved in the issue and it effects them making the reader more likely to listen to persuasion.
Metaphors p
Aims to create an image in the readers mind that helps make the point being argued more graphic, striking and more easily understood.
Rhetorical question p
Intended to make the reader feel that there is no other way to see the issue or respond to the question being posed or to just create a dramatic impact.
Tone p
Communicates how the writer appears about the topic.
Emotive appeals
The strategy of tapping into a persons unconscious feelings and/or prejudices.
Connotation
The deliberate use of strong words to play on the reader feelings.
Inclusive language
pronouns such as we and our which assume that the reader agrees with the point of view being expressed.
Alliteration
A repeated sound that is often used at the beginning of words which repeats the same consonant or syllable.
Metaphor
An implied comparison which plays on the double meaning or multiple meanings of words.
Repetition
Repeating key words and phrases
Rhetorical question
A question which isn’t intended to be answered.
Anecdotes
Short account or personal stories about an incident.
Evidence
Information, facts or statements used to support a belief, opinion or point of view.
Generalisation
A sweeping statement that claims or asserts that something is true for all or most people or cases because it is true in one or some cases.
Attack
Undermining, belittling, insulting, dismissing or embarrassing a person or group who holds the opposing view.
Hyperbole
Words, phrases or descriptions which exaggerate a situation or idea.
Tone
The underlying mood or feeling being communicated through the language.
Cliche
An overused expression that brings with it an array of associations and connections.
Emotive language
The multiple range of feelings and ideas suggested by particular words and phrases.
Reason and logic
Thinking or arguing in an ordered manner, using evidence and reasons to support a view.
Pun
A play on the double meanings of a word