Persuasive Techniques Flashcards
Memorise 5 of at least 17 percussive techniques
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Alliteration p
Designed to add emphasis to a key idea or argument.
Anecdotes p
Encourages the reader to respond to an argument in a way based on their personal feelings instead of an impartial objective way that doesn’t take into account their own personal feelings.
Attacks p
Aims to undermine the authority of the opposing argument and or person putting forward that argument.
Cliches p
Appears to our general sense of what seems true and also taps into social stereotypes and racial prejudices which are familiar.
Connotations p
To play on the readers feelings and make them feel that whatever the issue is, it is horrible and should/should not be done that way based on authors feelings.
Reason and logic p
Designed to make the write appear fair, moderate and reasonable.
Hyperbole p
Designed to create a dramatic impact, thus producing a stronger response form the reader.
Emotive appeals p
Plays on feelings, desires, needs and prejudices of the reader.
Emotive language p
Engages the reader to its friendly tones. IS often used in conjunctions with an appeal to family, community or patriotism.
Evidence
Used to reinforce or support the accuracy of a major point related to the contention.
Generalisations p
Creates associations in the readers mind by pointing out similarities.
Pun p
Intended to amuse or entertain the reader and or show the cleverness or intelligence of the writer.
Repetition p
Designed to add emphasis and prominence to a key idea or argument. Helps the reader remember a key point.
Inclusive language p
Helps the reader feel familiar with the material being presented. It makes them realised that they are involved in the issue and it effects them making the reader more likely to listen to persuasion.