Persuasive Techniques Flashcards
Appeals
Attempt to persuade through emotional manipulation; targeting of particular interests or concerns
Alliteration
repetition of initial consonant sounds
Attack
Means of criticising or opposing an individual or idea
Bias
Overt preference or sympathy for a particular point of view
Connotation
Positive/negative implications, pejorative phrases
Evidence
Material used in support of an argument
Generalisation
Broad statements inferred from specific cases
Humour
The quality of being amusing
Hyperbole
Exaggeration
Imagery
Use of images
Inclusive Language
Use of personal nouns (I, you, we, they, their)
Repetition
Reuse of words or phrases for effect
Rhetorical Question
Question that doesn’t require an answer
Adjective
Describing words or phrases
Assonance
repetition of initial vowel sounds