Persuasive Techniques Flashcards

1
Q

Appeals

A

Attempt to persuade through emotional manipulation; targeting of particular interests or concerns

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2
Q

Alliteration

A

repetition of initial consonant sounds

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3
Q

Attack

A

Means of criticising or opposing an individual or idea

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4
Q

Bias

A

Overt preference or sympathy for a particular point of view

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5
Q

Connotation

A

Positive/negative implications, pejorative phrases

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6
Q

Evidence

A

Material used in support of an argument

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7
Q

Generalisation

A

Broad statements inferred from specific cases

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8
Q

Humour

A

The quality of being amusing

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9
Q

Hyperbole

A

Exaggeration

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10
Q

Imagery

A

Use of images

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11
Q

Inclusive Language

A

Use of personal nouns (I, you, we, they, their)

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12
Q

Repetition

A

Reuse of words or phrases for effect

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13
Q

Rhetorical Question

A

Question that doesn’t require an answer

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14
Q

Adjective

A

Describing words or phrases

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15
Q

Assonance

A

repetition of initial vowel sounds

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