Persuasive Techniques Flashcards
Alliteration affect on reader:
Adds emphasis and reinforces meaning, especially where an idea is repeated. Often used to create a highly emotive image.
Emotive language definition
Words that arouse emotion
Ex: powerful emotive words like sleazy, slimy, vicious, outrageous.
Emotive language effect on the reader:
Evokes strong emotional response in order to coerce agreement from reader
Evidence definition
Information/ facts or statements used to support a belief or point of view. Ex: statistics, research, expert opinion/ advice, facts.
Evidence effect on the reader
Positions the reader, adds weight to back up the author’s point of view; often seems objective and irrefutable.
Hyperbole definition
Being over the top to get a point across Ex: the wicket keeper grabbed the catch as fast as lightning.
Hyperbole effect on reader
Adds emphasis and gives clear picture; helps remember a point or situation; usually part of a cumulative effect.
Inclusive language definition
Includes the reader/ audience by assuming we all agree/ disagree. Ex: we all know that, we all feel that.
Inclusive language effect on reader:
Engages reader and is friendly- gains sympathy or persuades reader to reject an idea, individual.
Metaphor definition:
A comparison that decides one thing in terms of another. Doesn’t use like or as. Ex: time is a subtle thief of youth.
Metaphor effect on the reader:
Can reinforce a point without mere repetition; image creates interest- engages reader, adds colour and highlights a point.
Repetition definition
Saying the same word or phrase more than once. Ex: never, never, never, to be released!
Repetition effect on the reader
Gives emphasis and prominence to a point or idea; repeats ideas to reinforce a point, makes readers remember the point.
Rhetorical question definition
Questions that don’t require an answer. Ex: are we going to accept these hospital conditions in our country?
Rhetorical question effect on reader
Powerful device to manipulate reader to agree because assumes the answer is obvious.