persuasive techniques Flashcards

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0
Q

relies on endorsements from well known people or satisfied customers

A

testimonial

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1
Q

suggests that a person should believe or do something because “everyone else” is doing it.

A

bandwagon appeal
or
peer pressure

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2
Q

uses strong feelings rather than facts to persuade

A

appeal to vanity, fear, or pity

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3
Q

uses words with strongly positive or strongly negative connotations

A

loaded language
or
glittering generalities

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4
Q

false or misleading statements meant to persuade you to agree with the writer

A

rhetorical fallacies

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5
Q

attempts to discredit an idea by attacking the persons character rather than his or her argument

A

ad hominem

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6
Q

makes broad statement on people based on gender,race, or political, social, professional, or religious groups

A

stereotyping

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7
Q

repeats name of product over and over

A

repetition

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8
Q

uses images that have nothing to do with the product to make you associate that image with that product.(if you use this product, you will experience these things)

A

transfer

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