persuasive techniques Flashcards
relies on endorsements from well known people or satisfied customers
testimonial
suggests that a person should believe or do something because “everyone else” is doing it.
bandwagon appeal
or
peer pressure
uses strong feelings rather than facts to persuade
appeal to vanity, fear, or pity
uses words with strongly positive or strongly negative connotations
loaded language
or
glittering generalities
false or misleading statements meant to persuade you to agree with the writer
rhetorical fallacies
attempts to discredit an idea by attacking the persons character rather than his or her argument
ad hominem
makes broad statement on people based on gender,race, or political, social, professional, or religious groups
stereotyping
repeats name of product over and over
repetition
uses images that have nothing to do with the product to make you associate that image with that product.(if you use this product, you will experience these things)
transfer