Persuasive Techniques Flashcards
What is ethos in rhetoric?
Ethos is the presentation of a believable, authoritative voice that elicits an audience’s trust.
How do the roommates establish ethos in the pizza example?
They establish ethos by claiming to have tried all other pizzerias in town, indicating expertise in their choice.
Define pathos in rhetoric.
Pathos is the use of appeals to feelings and emotions shared by an audience.
How do the roommates appeal to pathos in persuading their companion?
They appeal to pathos by describing the pleasure of Emiliano’s pizza and the fear of being alone or feeling responsible for the pizzeria’s economic decline.
What does logos refer to in rhetoric?
Logos refers to the use of credible information, facts, reasons, and examples that lead to a sensible conclusion.
How do the roommates use logos to persuade their companion?
They use logos by providing factual information about Emiliano’s pizza, such as its good value for money and the provision of leftovers.
Name a subtle rhetorical strategy mentioned in the passage.
Personification is a subtle rhetorical strategy mentioned in the passage
Give an example of personification from the pizza example
An example of personification is “the cheese is calling out.”
What is a logical fallacy?
A logical fallacy is flawed reasoning that undermines the validity of an argument.
Provide an example of the bandwagon fallacy mentioned in the passage.
An example of the bandwagon fallacy is the statement “Everyone goes to Emiliano’s, especially on Thursdays.”
What is kairos in the context of rhetoric?
Kairos is the idea that timing is crucial in persuasion, where the success or failure of an appeal depends on when it is made.
How does kairos influence persuasion in the pizza example?
Kairos influences persuasion in the pizza example by considering factors such as the companion’s tiredness of pizza or need to save money, which affect receptiveness to the invitation to dine at Emiliano’s.
What is an Analogy?
Drawing comparisons between different concepts or ideas.
What is an Anaphora?
Repetition of a word or phrase at the beginning of successive clauses or sentences.
What is a Metaphor?
Implied comparison between two different things.