Persuasive Techniques Flashcards
1
Q
Pathos
A
An advertisement using Pathos will attempt to evoke an emotional response in the consumer
2
Q
Logos
A
An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does
3
Q
Ethos
A
An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore you should buy its product
4
Q
Bandwagon
A
The suggestion that you should join the crowd or be on the winning side by using a product
