Persuasive Techniques Flashcards

1
Q

Anecdote

A

A personal story.

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2
Q

Emotive Language

A

Words or phrases that create an emotional response in the audience.

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3
Q

Exclusive Language

A

Words or phrases that exclude the audience.

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4
Q

Facts and Statistics

A

The use of facts and/or statistics to support ideas.

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5
Q

High Modality

A

Certain language.

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6
Q

Imagery

A

Descriptive language that paints a picture for the audience.

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7
Q

Inclusive Language

A

Words or phrases that include the audience.

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8
Q

Low Modality

A

Uncertain language.

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9
Q

Repetition

A

To repeat a word or phrase.

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10
Q

Rhetorical Question

A

A question that is asked without expecting an answer.

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11
Q

Short Sentence Structure

A

A short sentence.

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12
Q

Single Sentence Paragraph

A

A paragraph that is only one sentence.

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13
Q

Connotation

A

The ideas, feelings or concepts associated with specific words, phrases.

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14
Q

Hyperbole

A

Exaggerated statements or claims, not to be taken literally.

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15
Q

Hypophora

A

A question that is asked and immediately answered.

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16
Q

Pun

A

Play on words.

17
Q

Tone

A

The way the author expresses their attitude through their writing. Not what they are saying, but how they are saying it.

18
Q

Tricolon

A

Groups of three clauses, phrases or words in quick succession.

19
Q

Accumulation

A

This means to mass, pile or heap. It’s the gathering of scattered points listed together.

20
Q

Cumulative Sentence

A

A sentence where the main information is given at the start, followed immediately by further details and specifics which can clarify things for the audience.

21
Q

Contrast

A

Two things that are strikingly different from each other.

22
Q

Nominalisation

A

The use of nouns over verbs.

23
Q

Register

A

The degree of formality in language.