persuasive techniques Flashcards

1
Q

anecdote

A

A personal story.

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2
Q

emotive language

A

Words or phrases that create an emotional response in the audience.

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3
Q

exclusive language

A

Words or phrases that exclude the audience.

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4
Q

facts and statistics

A

The use of facts and /or statistics to support ideas.,

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5
Q

high modality

A

Certain language.

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6
Q

imagery

A

Descriptive language that paints a picture for the audience.

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7
Q

inclusive language

A

Words or phases that include the audience.

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8
Q

low modality

A

Uncertain language.

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9
Q

repetition

A

To repeat a word or phrase.

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10
Q

rhetorical question

A

A question that is asked without expecting an answer.

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11
Q

short sentence structure

A

A short sentence.

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12
Q

single sentence paragraph

A

A paragraph that is only one sentence.

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13
Q

connotation

A

The ideas, feelings or concepts associated with specific words, phrases.

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14
Q

hyperbole

A

Exaggerated statements or claims, not to be taken literally.

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15
Q

hypophora

A

A question that is asked and immediately answered.

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16
Q

pun

A

Play on words.

17
Q

tone

A

The way the author expresses their attitude through their writing. Not what they’re saying, but how they are saying it.

18
Q

tricolon

A

Groups of three clauses, phrases or words in quick succession.

19
Q

accumulation

A

This means to mas, pile or heap. It’s the gathering of scattered points listed together.

20
Q

cumulative sentence

A

A sentence where the main information is given at the start,followed immediately by further details and specifics which can clarify things for the audience.

21
Q

contrast

A

Two things that are strikingly different from each other

22
Q

nominalisation

A

The use of nouns over verbs.

23
Q

register

A

The degree of formality in language