persuasive techniques Flashcards
anecdote
a personal story
emotive language
words or phrases that create an emotional response in the audience.
exclusive language
words or phrases that exclude the audience.
facts and statistics
the use of facts and/or statistics to support ideas.
high modality
certain language
imagery
descriptive language that paints a picture for the audience.
inclusive language
words or phrases that include the audience.
low modality
uncertain language.
repetition
to repeat a word or phrase
rhetorical question
a question asked without expecting an answer
short sentence structure
a short sentence
single sentence paragraph
a paragraph that is only one sentence.
connotation
the ideas, feelings or concepts associated with specific words, phrases.
hyperbole
exaggerated statements or claims, not to be taken literally.
hypophora
a question that is asked and immediately answered.