persuasive techniques Flashcards
anecdote
a personal story
emotive language
words or phrases that create an emotional response in the audience
exclusive language
words or phrase that exclude the audience
facts and statistics
the use of facts and/or statistics to support ideas
high modality
certain language
imagery
descriptive language that paints a picture for the audience
inclusive language
words or phrases that include the audience
low modality
uncertain language
repetition
to repeat a word or phrase
rhetorical question
a question that is asked without expecting an answer
short sentence structure
a short sentence
single sentence paragraph
a paragraph that is only one sentence
connotation
the ideas feelings or concepts associated with specific words phrases
hyperbole
exaggerated statements or claims not to be taken literally
hypophora
a question that is asked and immediately answered