Persuasive techniques

Question 1

Modality: High and Low

Answer 1

The degree of certainty or confidence that is expressed in language:
High - certain and firm
Low - uncertain

Question 2

Modality: Marked and Unmarked

Answer 2

Modality: The degree of certainty or confidence that is expressed in language
Marked: Using adjectives/verbs to express degree of modality (will, is, might)
Unmarked: no indicator words

Question 3

Direct adress

Answer 3

Speaking directly to audience

Question 4

Inclusive pronouns

Answer 4

Links author to the audience:
Us, you, our, we, etc.

Question 5

Synthetic personalisation

Answer 5

Using personalised language to create relationship with audience
(can involve direct address)

Question 6

Hyperbole

Answer 6

Exaggerated language or statement

Question 7

Superlative

Answer 7

Expressing highest degree
(most, best, fastest)

Question 8

Emotive language/diction:

Answer 8

Using powerful imagery or language to evoke emotion