persuasive techniques Flashcards
What is Alliteration?
repetition of the same letter or sound at the beginning of words that are close in the sentence
e.g. Sheep should shower in a shed
- captures contention
- Draws attention to key words
- adds emphasis to the writers point
What is Analogy?
a comparison between one thing and another
e.g. Quick like a cat - compares it to a cat
What is Anecdotes?
a short interesting story about a real incident or person
- true stories
- personal angle engages the reader
- Often entertaining and humorous
What is Appeal to a sense of justice?
Speaks to peoples beliefs that everyone deserves fair treatment
e.g. refugees are being punished for a crime they didn’t commit
What is Appeal to family values?
based on belief that the traditional family arrangements are best for individuals and society
e.g. Having both male and female influences in a child’s upbringing is extremely important
What is appeal to group loyalty?
Uses peoples desire to be apart of a group, in order to persuade them to agree with your point
e. g. It was so heart warming to see so many in our community joining forces to prevent the new freeway from destroying our town.
- Can make people feel guilty
What is Appeal to the hip-pocket nerve?
Relates to peoples concern about their financial wellbeing
- Makes readers feel threatened by those who want to raise prices
What is Appeal to patriotism?
Draws a national pride and peoples loyalty to their nation.
- Makes the reader feel like they would be not loyal to their nation if they disagree with the writer
What is Appeal to self-interest?
Suggests that one’s own interest should be placed ahead of others
- Often divides people into ‘them’ and ‘us’
- Suggests that the interest of others are in competition with and threaten our own
e.g. “the problems of the aboriginal community are not my fault”
Appeal to tradition and customs?
Places a high value on the past and that abandoning traditions is damaging society
What is Attacks?
Used to criticise an opponent and their point of view
What are Clichés?
A familiar but overused expression
What are Connotations?
Associations or implied meaning of words
Connotative Words Examples:
Positive connotation: courageous
Neutral connotation: confident
Negative connotation: conceited
unique
different
peculiar
vintage
old
decrepit
What is Emotive language?
Deliberately strong words used to provoke emotion in the reader
e.g. “I am absolutely disgusted at the travesty of justice apparent in the pathetic sentence given to such a vicious killer”
Evidence?
Facts, information or an experts opinion
usually from an authoritative source
