persuasive language Flashcards
acronym
A name made up of the initial letters of an official title
adjective
describing word or phase
alliteration
repetition of the same constant from a series of words
allusion
a reference to a famous person, event, text
analogy
comparison of 2 very similar things
anecdote
An incident or event from the writer’s own personal experience
appeal
Attempt to persuade through emotional manipulation; targeting particular interests or concerns.
attack on opps
A technique whereby the writer attacks the person or group with the opposing arguments, rather than the arguments themselves.
Assonance
The repetitive use of vowel or syllable sounds, used in an argument to make particular phrases stand out and attract the reader’s attention.
Assumption
A reliance on the reader to take something for granted, rather than being backed up by fact.
Bias
A tendency to lean in favour of one side of an argument, even when presenting a factual case.
Case Studies
A case study looks at a related individual, group, or small study situation in order to shed light on the issue under consideration.
cause and effect
when author suggest that one action results in another
cliche
A French term used to describe an overused or hackneyed expression.
Colloquial Language
Less formal, more everyday language that includes some slang. Writers often use colloquialisms to help the reader relate to them.
Colourful Language
Vulgar or rude language; particularly unusual or distinctive expressions
Connotation
Words that imply more than their primary meaning; many words have either negative or positive associations or connotations.
Emotive language
Language that is aimed at stirring up emotions; language that is designed to make the reader feel something rather than logically consider the writer’s case.
Euphemisms
A euphemism is a phrase designed to reduce the impact of the truth; an infamous euphemism is the term ‘collateral damage’ used to describe the accidental killing of civilians during war.
eg. he died – he passed away
Exaggeration
Writers often exaggerate in order to emphasise a point.
Expert Opinion
A well-chosen and effective expert reference used to back up a point is likely to add to the effectiveness of an argument.
Figures and Statistics
Figures that are presented from a reliable source are a powerful addition to an argument.
Formal Language
More elaborate, precise, sophisticated; adhering to standard Australian English
