persuasive language Flashcards

1
Q

acronym

A

A name made up of the initial letters of an official title

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2
Q

adjective

A

describing word or phase

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3
Q

alliteration

A

repetition of the same constant from a series of words

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4
Q

allusion

A

a reference to a famous person, event, text

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5
Q

analogy

A

comparison of 2 very similar things

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6
Q

anecdote

A

An incident or event from the writer’s own personal experience

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7
Q

appeal

A

Attempt to persuade through emotional manipulation; targeting particular interests or concerns.

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8
Q

attack on opps

A

A technique whereby the writer attacks the person or group with the opposing arguments, rather than the arguments themselves.

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9
Q

Assonance

A

The repetitive use of vowel or syllable sounds, used in an argument to make particular phrases stand out and attract the reader’s attention.

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10
Q

Assumption

A

A reliance on the reader to take something for granted, rather than being backed up by fact.

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11
Q

Bias

A

A tendency to lean in favour of one side of an argument, even when presenting a factual case.

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12
Q

Case Studies

A

A case study looks at a related individual, group, or small study situation in order to shed light on the issue under consideration.

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13
Q

cause and effect

A

when author suggest that one action results in another

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14
Q

cliche

A

A French term used to describe an overused or hackneyed expression.

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15
Q

Colloquial Language

A

Less formal, more everyday language that includes some slang. Writers often use colloquialisms to help the reader relate to them.

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16
Q

Colourful Language

A

Vulgar or rude language; particularly unusual or distinctive expressions

17
Q

Connotation

A

Words that imply more than their primary meaning; many words have either negative or positive associations or connotations.

18
Q

Emotive language

A

Language that is aimed at stirring up emotions; language that is designed to make the reader feel something rather than logically consider the writer’s case.

19
Q

Euphemisms

A

A euphemism is a phrase designed to reduce the impact of the truth; an infamous euphemism is the term ‘collateral damage’ used to describe the accidental killing of civilians during war.

eg. he died – he passed away

20
Q

Exaggeration

A

Writers often exaggerate in order to emphasise a point.

21
Q

Expert Opinion

A

A well-chosen and effective expert reference used to back up a point is likely to add to the effectiveness of an argument.

22
Q

Figures and Statistics

A

Figures that are presented from a reliable source are a powerful addition to an argument.

23
Q

Formal Language

A

More elaborate, precise, sophisticated; adhering to standard Australian English