Persuasive Language

Question 1

circular reasoning

Answer 1

When the end of an argument comes back to the beginning without having proven itself.

Question 2

bandwagon

Answer 2

Followers; going along with what is popular

Ex: “Everybody is doing it” or “Everbody has one”

Question 3

loaded language

Answer 3

Using words that try to take advantage of the reader’s emotions or words that have a lot of power

Question 4

false cause & effect

Answer 4

when we do not like something (for example bad grade) and seek to create an effect to justify our beliefs (my teacher gave me a bad grade because he doesn’t like people with red hair)

Question 5

transfer

Answer 5

wants you to associate the good feelings created in the ad with the product. For example, a commercial that shows a happy family gathered around a bowl of soup may want you to associate a feeling of comfort and security with their product.