Persuasive Divices Flashcards
Technique: Alliteration
Repetition of a sound at the beginning of words, (bashful bachelor)
- captured attention
- adds empathises to the writers point
- Draws attention to the key word
Analogy
Comparison between two things; helps the audience to draw conclusion about the similarities.
- explains a complex point in more familiar terms
-can help to make the contention look simple and obvious
Anecdote
A brief personal account story
- often entertaining, dramatic or humorous
- personal angle engages the reader
-carries weight with the reader as a “true story”
Appeal to a sence of justice
Engages with peoples belief that everyone deserves fair treatment
- Aroused anger at a perceived injustice
- positions the audience to agree that action needs to be taken to restore equality
Appeal to being modern and up to date
Engages with peoples desire to be progressive and part of the in-crowd
Suggest the new is always better than the old appears to the desire to be thought of as “ahead of the pack” or “on trend”
Logos
Refers to rational understanding
Appears to the audience sense that logic and reason are reliable and truthful. It involves employing devices such as statistics jargon and formal language.
Ethos
Relates to character, morality, and dignity. Writers use information and evidence that establishes credibility and character features such as anecdotes.
Pathos
Is the power to evoke sympathetic emotions, emotive language, and figurative language are used
Appeal to fear
Play some peoples tendency to react to emotionally when they’re safety security country or love ones are threatened.
Usually works by portraying an extreme scenario has been highly probable
Inclines Raiders to agree to propose solutions to allay their fears
Appeals to financial self interest
Relates to peoples concern about their financial well-being
Provide strong emotions such as outrage it’s been taken advantage of . This position read us to fill ignorant at those who want to raise prices and suspicious of their true motives.
Attacking language
Used to denigrate opponents and by implication their point of view.
Draws attention away from reasoned arguments by appealing to read emotions
Positions related to agree that even individual is flawed their message must be too
Cliche
A Familia but overused expression that carries a range of associations
Conveys meaning in an economical way
Can help readers feel more comfortable with an idea
Creating a dichotomy
The tactic of dividing people or ideas into two opposing groups, one good and one bad.
Simplifies the debate by suggesting that the issue is black and white suggesting that the interest of others are in competition with those of the audience .
Inclusive language
Involves the reader directly in the issue by using first person plural pronouns such as “we”and “us”
Makes Rita feel included and that’s their views. Count encourages reader to agree since this view is apparently shared by the group as a whole.
Jargon
Specialised language used by experts in a particular field of knowledge
Can help to convey the writers expertise in a field
Can suggest objectively or fact based opinion, adding credibility to the argument