Persuasive Devices

Question 1

Enticement

Answer 1

Example: ‘Down, down prices are down’

Effects: something used to attract or to tempt someone; a lure.

Question 2

Colour

Answer 2

Example: The colour red is the first colour children see and it is widely liked more than other colours

Effects: Essential to use colour to project an image and creat emotion within it.

Question 3

Imagery

Answer 3

Example: Came and went like time spent through an hourglass

Effects: attempt to create a favourable mental picture of a product

Question 4

Hyperbole

Answer 4

Example: “I’ve told you a million times”

Effects: an extreme exaggeration used to make a point

Question 5

Incentives

Answer 5

Example: buy one get one free

Effects: motivates or encourages someone to do something

Question 6

Alliteration

Answer 6

Example: Alice’s aunt ate apples and acorns around August

Effect: Repetition of consonant sound at the beginning of a word

Question 7

Alarmist Language

Answer 7

Example: “Be careful not to cut your stoma”

Effect: Appeal to fear

Question 8

Attacks

Answer 8

Example: “We have an enemy before us called Tony Abbott, and the Liberal Coalition government nationally, that is taking away reforms that we fought so hard for”

Effect: attacks on an opponent or idea to place the reader in a position of agreement with the writer/speaker

Question 9

Colloquial Language

Answer 9

Example: “she’s a top Sheila that Jessica Rowe”

Effect: informal language that is not rude but is not to be used in a formal situation. Bring a more inclusive approach as the reader feels as if they are at home with the use of familiar language.

Question 10

Rhyme

Answer 10

Example: “Call, call, Carpet call, the experts in the trade”

Effect: create remembrance and rhyme that is stuck in someone’s head.

Question 11

Jingle

Answer 11

Example: Catchy tune. Eg - Down, down prices are down

Effect: A short tune that contains one or more catchy hooks

Question 12

Brand Characters

Answer 12

Example: Ronald McDonald

Effect: Certain characters of a business which brings remembrance

Question 13

Shock Tactics

Answer 13

Example: the effects of cigarettes on their packages

Effect: to scare/shock a person to change their ideologies or the way they do something.

Question 14

Popular Culture

Answer 14

Example: what is hip and trending

Effect: Ad that shapes the way we think and live our lives.

Question 15

Symbolism

Answer 15

Example: heart represents love

Effect: give literary work more richness and colour and can make the meaning of work deeper.

Question 16

Sound/music

Answer 16

Example: Catchy song that everyone knows and will remember from an ad

Effect: makes the ad more memorable

Question 17

Motifs

Answer 17

Example: the featuring of children in a toys add brings nostalgia to adults

Effect: A recurring subject or theme

Question 18

Testimonials

Answer 18

.

Question 19

Historical References

Answer 19

Example: “like in 1974 when”

Effect: Refers to history and provides fact

Question 20

Appeals: fear, hip pocket, patriotism ect

Answer 20

Example:

Effect: aim to influence the way consumers see themselves

Question 21

Inclusive language

Answer 21

Example: We know that Tony Abbott is..

Effect: make the reader feel as if they are part of the text this effects the unity.

Question 22

Metaphor

Answer 22

Example: the snow is a white blanket

Effect: to show one concept as another

Question 23

Rhetorical Question

Answer 23

Example: Can birds fly?

Effect: A question that needs no answer which is used to persuade.

Question 24

Background Information

Answer 24

Example:

Effect: the reader is given extra information to clarify or inform

Question 25

Puns

Answer 25

Example: She had a photographic memory but never developed it.

Effect: a play on words

Question 26

Sarcasm

Answer 26

Example: I work 40 hours a week to be this poor

Effect: to say one thing but mean the opposite

Question 27

Imperatives

Answer 27

Example: don’t text me

Effect: a order or command

Question 28

Allegory

Answer 28

Example: Animal farm

Effect: figure of speech which abstract idea and principles are described in terms of characters figures and events

Question 29

Us verses them argument

Answer 29

Example: Pepsi vs Coca Cola

Effect: to persuade consumers to their product over a rival’s

Question 30

Statistics

Answer 30

Example: kills 99.9 percent of germs!

Effect: to show knowledge and understanding of the topic and persuade.

Question 31

Emotive language

Answer 31

Example: “the disappearance of the airplane is disturbing and distressing”

Effect: appealing to people’s emotions and triggering emotional responses

Question 32

Generalisation

Answer 32

Example: ‘All girls’

Effects: Making assumptions about a whole group