Persuasive devices Flashcards
Alliteration
the use of the same letter or sound at the beginning of words that are close together.
anecdote
A short story about Someone or something that the writer has experienced about or heard about.
Appeal to family values
the importance of family relationships, traditions, and responsibilities
appeal to fear and insecurity
Suggests that people’s safety, security or freedom are at risk
Appeal to hip pocket nerve/financial interest
they will be worse off financially or might benefit from a particular decision
Appeal to loyalty and patriotism
Suggests that we should be loyal to our group and love our country.
Attacks and praise
Attacks or praises an individual or group.
Cliches
Overused phrase quickly understood by wide audience.
Exaggeration/hyperbole
Exaggerates the true situation for dramatic impact.
Generalisations
A statement that suggests what is true for most or all.
Evidence
The use of facts and figures to suggest a rational or scientific outcome
Inclusive language
eg: use of ‘we’ to include the readers in the same group as the writer
Metaphor
compares two unrelated things, typically by stating that one thing is another
Simile
things different in kind or quality are compared by the use of the word like or as
Reason and logic
Used to link ideas together and develop and argument
