PERSUASIVE DEVICES Flashcards
Listing
Suggests abundance and packs in lots of ideas to overwhelm audience
Appeal to…
- Hip pocket nerve
- Family values
- Tradition
- Logic
- Environment
- Community values and biases
- etc…
Hyperbole
Exaggeration
Juxtaposition
Places two ideas side by side to draw on their similarities and/or differences
Semantic field
The use of words that have similar meanings and/or connotations to drive home and subliminally push a point
Rhetorical question
A question of which the answer is obvious / not needed to be answered
Sarcasm
Tone word.
Alliteration
sentences where each word starts with the same letter or sound to emphasise and/or group ideas
Metaphor, simile
comparison between two things
Emotive language
words or phrases that have strong emotional connotations
Statistical evidence
form of hard evidence that gives an academic and intelligent effect to arguments
Anecdotal evidence
Evidence from personal stories, emotive and logical power
Expert opinion
Hard evidence from someone who is knowledgeable in the field
Current event
Used to introduce issue and convey it’s relevancy
Establishing principles
Builds connection with the audience through establishing shared ideas and beliefs