persuasive devices

Question 1

Rhetorical Question

Answer 1

A question that requires no answer, usually because the answer is implied

Question 2

Repetition

Answer 2

(Repeating words, phrases or ideas for emphasis

Question 3

Reason and logic

Answer 3

(Involves and clearly stated main contention and an argument supported by evidence or deduction, that is, by drawing a conclusion from something generally known or assumed to be ‘true’

Question 4

Puns

Answer 4

Play on words that gives one word or phrase multiple meanings

Question 5

Hyperbole

Answer 5

Using dramatic, forceful language to exaggerate the true situation

Question 6

Metaphors

Answer 6

Comparisons that describe one thing in terms of another

Question 7

Inclusive Language

Answer 7

Involves the readers directly in the issue by using such words as “we” or “us

Question 8

Generalisation

Answer 8

Involves the claim that if something is true of some people, it is true for all members of the group to which they belong

Question 9

Evidence

Answer 9

(Facts, information or expert opinions; often from an authoritative source. May be used selectively

Question 10

Emotive Language

Answer 10

Deliberately strong words used to provoke emotion in the reader

Question 11

Cliches

Answer 11

A familiar but overused expression that carries a range of associations

Question 12

Attacks

Answer 12

used to denigrate an opponent and, by implication, their point of view

Question 13

ethos

Answer 13

Appeal to authority (ethos) (appeals to a reader’s understanding of the authority of the speaker)

Question 14

Logos

Answer 14

Appeal to logic (Logos) (appeals to a reader’s reason)

Question 15

pathos

Answer 15

Appeal to emotion (Pathos) (trying to make the reader feel a certain emotion about a certain situation)

Question 16

Appeal to tradition and custom

Answer 16

Places a high value on the past and one’s heritage, suggests that abandoning tradition is damaging to society

Question 17

Appeal to self-interest

Question 18

Appeal to patriotism

Answer 18

Draws on national pride and people’s loyalty to their nation

Question 19

Appeal to the hip-pocket nerve

Answer 19

(relates to people’s concern about their financial wellbeing

Question 20

Appeal to group loyalty

Answer 20

Uses the desire of people to belong to a group in order to persuade them to agree with a viewpoint or take action

Question 21

Appeal to family values

Answer 21

(based on the belief that traditional family arrangements are the best foundation for individuals and society

Question 22

ethos

Answer 22

Appeal to a sense of justice (ethos) (speaks to people’s belief that everyone deserves fair treatment)

Question 23

Anecdotes

Answer 23

(a brief personal account or story)

Question 24

Repetition

Answer 24

Writing / saying the same word or phrase multiple times. E.g. ‘I am disgusted by the treatment I have been shown. I am disgusted by your attitude towards me. I am disgusted by your lack of understanding.

Question 25

Alliteration

Answer 25

Repetition of consonant sounds, particularly at the beginning of words, often used in headlines

Question 26

Analogy

Answer 26

compares one thing or situation to another)