Persuasive appeals Flashcards
1
Q
Ethos
A
refers to the character, speaker , writer and the persona and their credibility (authority) on the topic or a common belief statement that cannot be refuted but accepted as true
2
Q
Logos
A
Appeals to the reasoning or logic of the argument concession to the opposing side of an argument typically followed by a counterargument
3
Q
Pathos
A
Appeals to the emotion of the reader and needed if the purpose of the speaker is to incite action