Persuasive and advisory text conventions Flashcards
What is an intensifier?
Usually an adverb (e.g. ‘totally’ unique/ ‘utterly’ gorgeous/ ‘wholly’ unacceptable) which can have an informal tone.
What is ‘direct appeal?’
This is where the text talks directly to the reader / listener usually using the pronoun ‘you.’ e.g. ‘we need YOUR help’
What is vivid imagery
Either actual photographs/ images or description that evokes one or more of the five senses (e.g. palm, fringed, white sand beaches.)
What is a rhetorical question?
A question which does not require a response because the answer is implied
What is a list of three
A list of three consecutive adjectives/ phrases for impact
What is a slogan?
A phrase of sentence which sums up a product or person, or an organisation’s core values.
What us a logo?
A graphic mark, symbol or emblem representing a brand or movement
What are statistics?
Numbers/ figures/ percentages used to persuade the reader
What is expert advice?
A quote from an expert or expert evidence to endorse the product/ idea
What are imperatives?
Commanding verbs which function as a call to action e.g. ‘buy’, ‘act’…
What is an opinion?
A single viewpoint/ belief/ attitude (persuasive texts don’t offer a balanced argument.)
What different sentence types can you name?
Minor (no verb). Short simple. Compound. Complex
What is a noun phrase?
A phrase that stands for, or which can replace a noun and which often contains additional information e.g. ‘The foul fumes.’ or ‘The delightful scented flowers in the vase.’
What is soft sell?
This is where more persuasive, gentle methods (e.g. use of imagery) are used to promote products or ideas
What does ‘hard sell’ mean?
These techniques focus on essential points such as value and practicality. They are often more direct and may use devices like imperative verbs
