Personal selling- page 7

Question 1

Personal Selling

Answer 1

When a representative of an enterprise contacts current and potential customers directly- either face to face, by telephone, email or video conferencing

Question 2

What in face-to-face method in personal selling?

Answer 2

The salesperson is in direct personal contact with the customer

Question 3

What is telephone method in personal selling?

Answer 3

The salesperson makes phone calls to the customer (usually from a call center)

Question 4

What is email method in personal selling?

Answer 4

The salesperson communicates electronically with the customer

Question 5

What is video or web conferencing method in personal selling?

Answer 5

The salesperson communicates with the customer through a webcam

Question 6

Ad of face-to-face personal selling

Answer 6

Can answer customer’s questions instantly

Question 7

Dis of face-to-face personal selling

Answer 7

Can be time-consuming therefore expensive

Question 8

Ad of telephone personal selling

Answer 8

Able to contact customers anywhere at a time that is convenient

Question 9

Dis of telephone personal selling

Answer 9

Lots of customers may not answer the call making it a less efficient method

Question 10

Ad of email personal selling

Answer 10

Can send customer web links and additional information and sales brochures in email attachments

Question 11

Dis of email personal selling

Answer 11

No guarantee that initial email will be read by customer

Question 12

Ad of video or web conferencing

Answer 12

Able to watch customer’s facial expressions/ body language and respond instantly

Question 13

Dis of video or web conferencing

Answer 13

Requires access to webcam facilities