pERSONAL MOTIVATION BEHIND STARTING A BUSINESS Flashcards
Describe the relationship between innovation and entrepreneurship
Successful entrepreneurs make use of innovation to get an advantage over their competitors, to meet customer demand or improve existing products.
Define entrepreneurship
the act of starting and operating a new business in response to opportunities, assuming all the risk in the hope of making a profit
Define innovation
Innovation is either adding a new product line or significantly improving an existing product
why do people desire to start a business
- financial independence
- personal independence
- monetary reward
Market need
Market need refers to the products that customers require that may not be available.
Social need
This refers to the production or selling of goods and services for the purpose of making the world a better place
eg of social need
- providing opportunities for local unemployed people
benefits and limitations of being self employed
BENEFITS
- independence
- possibility of making a profit
- increasing personal wealth
LIMITATIONS
- Hard work
Risk of failure
Stress and worry
Entrepreneur
Is a person willing to seize opportunities to start and operate a business and takes risks in the hope of making a profit
Business Manager
Runs a business on a day to day basis, ensuring that it makes profit. A business manager may have an idea for solving problems, meeting a market need in order to satisfy target market