Personal brand Flashcards
What is your personal brand?
Your reputation and credibility. It’s what people say about you when you’re not in the room
Why is your personal brand are use for tool?
It helps you develop your understanding of yourself and to manage the image that you put out into the world
What are two ongoing processes?
Self-awareness and self development
Why should self awareness and self development be viewed as a tool kit?
To get to know yourself better and to reflect on who you would like to become
What should one see their personal brand as?
A work in progress
Why can being a perfectionist slow us down?
The fear of Phalia is so great
What is the essential part of our life?
Failing and learning from my mistakes
What was one avoid?
Trying to create a perfect brand
Find personal brand
A unique combination of skills, experiences and traits that make you who you are
Name the benefits of having a well formed personal brand
- Increased confidence
- Creditability – achieved through connections between you and your brand
- Leave an impression on people
What does developing your personal brand mean when it is not perfect all the time?
Actively working towards becoming the person you want to be well having fun and being genuine
What does authenticity mean?
Being true to who you are
What is your authentic self?
The best brand you can create
Name of the various ways you can proactively develop your personal brand
- How and what you communicate
- Actions habits and attitude
- How do you present yourself
- How do you spend your time
What does a business brand define?
The company and what they believe in
How are businesses and personal brand is the same?
They inform others of who or what is being promoted and what makes them unique
Who created the fascination advantage?
Sally hogshead
What is the fascination advantage?
Contains interesting and useful terminology to capture your personal brand in a few words
Who is your primary advantage of the fascination advantage?
Captivates the people around you and why they buy into believe what you saying
What is the secondary advantage of fascination advantage?
Hey supportive role for your primary advantage
What is an archetype?
The combination of your top two advantages – how the world sees you when you’re at your best
List the seven advantages of an archetype
- Innovation
2 passion - Power
- Prestige
- Trust
- Mystique
- Alert
What does innovation refer to?
Speak the language of creativity. It gives the man advantage when old solutions do you not work
What does passion refer to you?
Speaks the language of relationship. Their ability to forge relationships build white networks
What does power refer to?
Speak the language of confidence. They inspire others the big goals
What does prestige refer to you?
Speaks the language of excellence. Their personal and professional angel always to get better and exceed expectations
What does trust refer to?
Speak the language of stability. Their consistency gives them an edge
What does mystique refer to?
Language of listening. They’re going to think before they speak
What is alert?
Speak the language of details. When details matter they have an advantage
When can you identify a single word to represent yourself?
After you have selected an archetype
What is a slogan?
A short phrase or sentence that sums up your unique promise of value
Why should you have a slogan?
It makes a lasting impression of who you are and how you want to be perceived
Why do companies use hashtags?
To sum up the brand or to run a campaign to get people focus on the brand
Why is a hashtag a tool?
It is a powerful marketing tool in a social media world. I guess people involved in conversations
Why are you companies have mission statements?
It’s sums up who they are and they call focus
What is a mission status give?
An overview of who you are and it can be used to guide you when you need to make decisions based on values
